a million little pieces

Over the past week or so it has been virtually impossible to avoid the debate over this guy James Frey and his pseudo-memoir. I haven't read the book, don't watch Oprah, and don't really much care about the whole thing. But I will say this: The guy is a marketing genius. He has managed to ride this little "controversy" into another round of free publicity, which will of course translate to more book sales as people try to decode the book for the truth and the fiction, aside from the potential readers that were missed in the first wave of "selling it". We love our larger than life stories in this country; American history/mythology is a testament to that. This is nothing new, and it will happen again.